Company Expands C-Suite, Bolstering Commitment to Deliver MSP Partners Innovative Communications Solutions for their Small and Medium Business Customers
Dallas, TX – May 18, 2021 - Cytracom, the leading provider of small and medium business (SMB) communications solutions delivered exclusively through managed service providers (MSPs), today announced the appointment of industry veteran John Tippett as Chief Operating Officer (COO). In this new role as COO, Tippett will lead the executive management team to drive transformation and growth across the organization.
“Led by the success of our partner network, we have experienced exponential growth, expanded our product portfolio, and continue to aggressively innovate,” said Zane Conkle, CEO and Co-Founder of Cytracom. “We set out to find a senior leader to accelerate this trend while maintaining a relentless commitment to keeping our MSP partners and customers at the center of the business. John is that leader.”
Tippett is an MSP industry veteran with unique expertise in go-to-market strategy, customer experience, operations and product management. As Cytracom’s first COO, he is responsible for translating the company’s vision into action by scaling its operating model across all teams. This strategic addition to the executive team will support and further Cytracom’s mission to ‘Connect the Modern Workforce’.
“I’ve known Zane and several of the Cytracom team members for many years and have always been impressed with their ability to innovate and achieve consistent growth,” said Tippett. “Cytracom is a product- and engineering-led company with deep roots in the MSP community, and there is an amazing market opportunity ahead with communications and connectivity for small and medium sized businesses, especially in the new distributed workforce. I’m excited to join the team.”
A long-standing member of the Computing Technology Industry Association (CompTIA), Tippett served as chair of the Managed Services Community and is a member of the Ambassador Program. He was awarded inaugural CompTIA Member of the Year in 2016, which recognizes a single member each year who demonstrates outstanding service to the organization and the IT industry.
Tippett has more than 25 years of experience in the technology industry and MSP community. He most recently served as Vice President at Datto (MSP) where he launched Datto Networking globally into the IT channel after the company acquired Open Mesh.
Prior to Datto, Tippett was Vice President of New Markets at SnapAV. In this role, he focused on the distinct product and distribution needs of IT solution providers and led expansion into the IT channel. Before joining the vendor community, he founded and grew a managed services practice, as well as a low voltage security and home automation business.
