You have seen the growth over the last 10-15 years. What growth? The rise of the mobile phone as it has transitioned from analog to digital, and then the introduction of the smartphone around 2008. Along the way the term “bring your own device” (BYOD) was coined as most employees had their own device...and brought it. According to an IDC report, the U.S. mobile worker population will increase from 96.2 million in 2015 to 105.4 million mobile workers in 2020. By the end of the forecast period, IDC expects mobile workers will account for nearly three quarters (72.3%) of the total U.S. workforce.

That growth has driven a gold rush of applications developed to unleash productivity from people with their mobile devices. However, at the end of the day, business workers still need to talk and send messages. Talk and do business with other employees, customers, and partners.

At our Simplifi launch last year, Cytracom introduced both Android and iOS as part of our Cytracom Apps suite. With Android and iOS, end-users can truly take the business phone with them. At an airport, at home, or on a sales call, users can always stay in touch with others either through voice calls or business messaging.

You can download the respective apps in either the Apple App Store or the Google Play Store, depending on your Mobile OS.

Staying in touch is more than just making a simple phone call. You can use Presence to see the status of others in your office. Are they available, unavailable, or on the phone? You can determine their Presence status before you make a call. Beyond voice, you can use Business Messaging to send messages to co-workers or the other stakeholders on their mobile devices. You can learn more about Business Messaging in our November Blog and see some of the statistics around messaging and its importance in today’s business world. Maintaining your business profile on your mobile device is critical in today’s world as people are always on the go.

You can’t talk about mobility without talking about persona. As the personal and business worlds collide with people doing business work on their personal mobile devices, businesses and employees struggle with maintaining separate personas. For a long time, employees have shared their personal mobile phone numbers. So both the biggest client or the employee’s grandmother are dialing the same personal mobile number when they are reaching out to your top salesperson. However, when that salesperson leaves your company, you don’t want your biggest client calling the salesperson’s personal number if that person moves to a competitor (it’s ok if grandma calls). By using the business number — you can help your business and employees maintain their respective personas. When using a business number, you can now reroute that number to another employee if someone leaves the business.

Mobility and mobile devices are here to stay. Take advantage of this technology for your MSP and your customers.

If you would like a deep-dive demo of Cytracom’s solutions, please reach out to your channel account manager. If you are not already a partner, sign up today to get your free demo account and your own mobile app to see the power of Cytracom.